There are an estimated 5 Billion mobile devices in the world today. Those devices are creating all new markets and all new opportunities. For organizations wanting to take advantage of these new opportunities, they need to work with professionals, like those at 430 Marketing, who understand mobile marketing.
Mobile Marketing is essentially using mobile devices to market a brand or a specific message. Mobile Marketing is unique from other forms of marketing, in that it needs to be smaller, faster, and more direct. There is less time for a company to make a point, and mobile users are very protective of their time and access to their mobile devices.
A mobile marketing strategy should complement the overall organizational marketing strategy; there should be no expectation that mobile marketing is to replace more traditional forms of marketing.
Mobile Marketing includes many different components, such as:
- SMS Text Message Campaigns
- Mobile Website Development
- Elective Google Places Strategy
- Mobile Coupon Campaigns
- 2D Barcode (QR Code) Campaigns
- Mobile Commerce Integration
- Mobile App Development
Benefits of Mobile Marketing
Mobile Marketing offers combined and unique benefits that no other form of marketing or technology can offer. Some of these benefits include:
- Immediate: Mobile campaigns can be executed and delivered within seconds. Offers and promotions can be tracked on the same day as delivery, providing the most immediate response possible.
- Effective Response: Mobile campaigns average high response rates compared to traditional campaigns.
- Personal and Targeted: Mobile Marketing is specifically targeted towards individuals who have opted to receive the messages, which provides incredibly personal and targeted marketing.
- Interactive: Two-way communication, surveys, client samples, and more are possible with mobile marketing.
- Distribution: Delivery of campaigns can be on any scale, local, national, even global. Owners of mobile devices always have the device nearby.
- Affordable: Mobile campaigns are very affordable, there is no cost for postage, or printing, or shipping.
- Viral: Mobile messages can very easily be shared with friends, allowing for marketing efforts to be spread by customers on their own.
Since the way people use their mobile devices is different from how they use their desktop computers, it is important that any strategy for mobile marketing be conceived and implemented with this knowledge in mind. At 430 Marketing, every mobile marketing strategy and campaign we manage for our clients is unique and designed to meet the client’s objectives.
When you are ready to talk mobile, we’re here for you!