The single hottest thing in mobile right now are mobile coupons. Everyone wants great coupons, and everyone wants them on their mobile devices. So, what exactly are mobile coupons and how do mobile coupons work?
Mobile coupons allow a business to send highly-targeted offers, via text messaging, to users who have asked to receive the offers by opting-in as subscribers. Imagine, customers asking to receive your best special offers. They want to come to your business!
Recently, more than 50% of respondents indicated they wanted to receive location-specific advertising, which is best delivered via mobile devices. This was in an industry report from the firm JiWire. *
Customers are telling marketers that they want to receive coupons. The key to the entire process however is that the coupons have to be compelling and they have to be appropriate. If the coupon offer is “Buy 1 and get 10% off the second.” odds are very high you will not see a high level of success. If the subscriber has no interest in the offer, and receives a few more offers that are also of no interest, that subscriber will leave in one click.
Benefits of Mobile Coupons
It is clear that people want coupons, as long as the coupons matter to them. Here are some of the major benefits of using mobile coupons.
- Incredible Redemption Rates: Traditional coupons are redeemed from 0% to 2%. Mobile coupon strategies have been redeemed at rates over 50%, simply an incredible rate. If the offer is compelling, and targeted to the correct audience, redemption rates are excellent.
- Timing: Mobile Coupons allow for exact timing of delivery. If, for example, a restaurant wants to increase business on Saturday lunchtime, they can send out a message on Friday afternoon about a special for the following day. No other form of marketing allows that precise level of targeted coupons.
- Reduced Fraud: Mobile coupons do not have the same security issues as paper coupons – which can be faked, photocopied, scanned and printed.
- Tracking: Mobile Coupons offer excellent means of tracking effectiveness. Offers can be timed for different events, and redemption rates tracked in a manner not possible with other forms of marketing.
- Affordability: No longer do companies need to spend enormous amounts of money to develop a coupon plan, which might not work and will take weeks or months to implement. Developing a mobile coupon strategy can be very affordable.
When you are ready to have us develop and implement a mobile coupon strategy for you, just give us a call! 1-877-430-2430
* – If you are interested, you can find the full report from JiWire, called the JiWire Mobile Audience Insights Report, by clicking here. The mobile data used in this post is from page 9 of the report.