Mobile Commerce is going to change the way we buy and interact with products. Yes, that is a bold claim, and we have no doubt it is an accurate claim. In the very near future, it will become common to visit a website, or go out shopping to a store, and complete your purchase on your mobile phone or tablet instead of reaching for your wallet or your purse.

Smart mobile phones saw a sales increase of nearly 50% in 2010-2011, and the trend of increasing smart phone use will continue in 2011-2012 and beyond. Never before has it been so easy to get information, and with this information comes wiser purchasing decisions. Consumers now can learn about a product, and buy it on the spot with their phones.

Why You Need Mobile Commerce

If you are running a business, here are a few of the top reasons why your company needs to have a mobile commerce component.

• Increased Mobile Internet Use: Growing at an incredible pace, more people use their mobile devices for mobile Internet access. This means more people are accessing retail companies and others from their mobile device than every before. Those people expect to be able to complete their transactions in an effective mobile commerce solution.
• Increased Customer Exposure: Including a mobile commerce site with your mobile solution means that you can reach and serve your customers when they are shopping online. Without such a solution, potential customers will never be exposed to your company.
• Affluent Customer Base: Many surveys have indicated that a very large base of the growing mobile market is comprised of affluent customers. Mobile commerce shoppers expect a to be able to complete a transaction at the mobile site they have chosen for their purchase.
• Drive Local Business: Organizations that have local retail outlets can use mobile commerce to drive traffic to their business. A customer can place an order online and pick up inside the store, as one example.
• Staying Ahead of The Competition: All of the businesses that are working to make it through difficult economies are looking for the most cost and strategy effective solutions to grow their business. Mobile commerce will allow a company to stay ahead and become established online before competition.
• Low Development Cost: The cost to develop and implement a mobile commerce solution is far less expensive than nearly all other business expansion projects.

Mobile Commerce Growth

Forrester Research* has released a report projecting the mobile commerce growth in the United States over the next several years. The projected growth rates are remarkable, growing from $3 Billion in transactions in 2010 to a projected $31 Billion in transactions in 2016. In 2011, expectations are for $6 Billion in sales, as more and more smartphone owners make purchases from their mobile devices.

Companies that wish to sell through mobile commerce need to be aware that many standard e-commerce systems and shopping carts do not display or function correctly on a mobile device. The mobile commerce solutions that 430 Marketing designs are built so that your customers can use your mobile store just like they would a desktop store, meaning they can:

- Browse through your products easily
- Search for products
- Ad products to their carts
- Purchase items
- Write reviews/testimonials
- View their order history
- All from their mobile device

430 Marketing offers your organization the opportunity to join this incredible developing marketplace. When you’re ready to add a mobile commerce component to your organization, or to get started with mobile, we are ready to work for you! Give us a call at 877-430-2430

* – For the full report from Forrester Research, please follow the link here.